Bernie Ecclestone Hublot wristwatch

No it's not a montage.  It's actually a real Hublot publicity with the real Bernie Ecclestone suffering a real black eye after being mugged for his 300K Hublot wrist watch. 

A shock publicity.  An excellent publicity by the way!

The 5'2", 80 years old Formula 1 boss Bernie Ecclestone suffered a black eye when he was attacked by four men outside his London office around 10:30 p.m. on November 25, 2010. His girlfriend was with him at the time. The robbers made off with jewelry – and Mr. Ecclestone’s Hublot wristwatch – together valued at $314,000.

Following the attack, Ecclestone sent a picture of his face along with a short note to Hublot CEO Jean-Claude Biver. The message said: “See what people will do for a Hublot.” Since the two have a great sense of humor, they agreed to make an advert based on the photo and message.